Some time ago now, I attended an excellent talk at the RIGB on the topic of Does Neuromarketing Work? The debate was presented by the New Scientist and featured their deputy editor, Graham Lawton. Dr A. K. Pradeep of Neurofocus argued for neuromarketing and Dr Mike Page (whose job titles are too many to mention) argued against. 

Overall, I felt that Dr Mike Page was the most convincing speaker, as well as having the audience in stitches. I agreed with the points he made about neuromarketing needing to be peer reviewed and investigated further. Dr A. K. Pradeep made some valuable points about real world deadlines, when any insight is better than no insight. 

My sketchnote of the talk is included in this post. 

Some of you who read my blog regularly will know that it has been a little while between drinks - both metaphorically and physically. Not only did we buy our very first home, we’re also expecting a baby! If you’ve ever been through that first trimester, you’ll know that actually having the energy to do anything besides from dragging your sorry self to work is rather ambitious. So this blog fell by the wayside somewhat. 

When I originally started this blog, it was a way of keeping in touch with my family and friends back in Australia without spamming them with email. As my London jaunt turned into a few year stay to a rather more permanent thing, this blog morphed into a place for me to talk about London happenings, travel, art, food, user experience and more recently, a place for me to show my sketchnotes. 

I’ve been wondering for some time whether I should refocus this blog and I’ve finally come to a decision. Since I’ve been focusing most on my sketchnoting and illustration recently, that will still continue to live here, as well as any interesting tidbits on London or user experience. Any food related stuff including cooking, restaurants or travel — which generally focuses around eating — will move over to my new blog at www.whatscookingthisweek.com. Some of you may already be familiar with my Twitter account where I post the recipes and restaurants that I eat at and this was always the extended extension of that account. It may not be all up and running just yet but should be once the DNS sorts itself out. Anything already posted will stay where it is but it will be easier to subscribe to what you are interested in from now on. 

I managed to stumble on a Twitter account called The Food Illustrator late last year. While I post recipes I cook most days on Cooking This Week, The Food Illustrator was doing illustrations of everything he ate!

Way back in June, we went to the opening show at Arch 402 in Shoreditch which had all 365 days of artwork on display. It was quite amazing that someone had managed to be so committed to a project for that long.