Some time ago now, I attended an excellent talk at the RIGB on the topic of Does Neuromarketing Work? The debate was presented by the New Scientist and featured their deputy editor, Graham Lawton. Dr A. K. Pradeep of Neurofocus argued for neuromarketing and Dr Mike Page (whose job titles are too many to mention) argued against. 

Overall, I felt that Dr Mike Page was the most convincing speaker, as well as having the audience in stitches. I agreed with the points he made about neuromarketing needing to be peer reviewed and investigated further. Dr A. K. Pradeep made some valuable points about real world deadlines, when any insight is better than no insight. 

My sketchnote of the talk is included in this post.